The Storm Commerce platform gives Autoexperten a robust ecommerce solution in a complex world.

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Eric Håård
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About Autoexperten

Autoexperten is a nationwide auto accessories and spare parts chain with around 70 stores and 410 affiliated workshops. The company also sells vehicle equipment to workshops and auto repair services.

In January 2015, Autoexperten launched its online car parts store. With over 300,000 spare parts and accessories, Autoexperten wanted to reach a larger target group and persuade more customers to buy from them. The ecommerce solution would complement and reinforce in-store sales and take advantage of the existing store network in order to compete with pure ecommerce vendors.


Autoexperten’s ambition was to get away from the typical industry approach and create a website that is user-friendly, even for those of us who are less knowledgeable about cars.

The Storm Commerce platform addresses all the challenges faced by Autoexperten, including integrations with multiple internal and external systems, as well as management of a very large and complex range of products that is subject to stringent advanced compatibility requirements. Other challenges include the complexity of monitoring different warehouses that have to interact with each other, tracking the stocks held by the affiliated stores in order to provide accurate stock balances in real time and the implementation of the necessary reservation logic, including availability countdowns.

Blåkläder • B2B

Cervera • B2C

Adlibris • B2C

Autoexperten • B2C

Kitchentime • B2C

Nobia • B2C & B2B

Digital Inn • B2C & B2B

Confident Living • B2C


Blåkläder is one of the largest manufacturers of workwear in Sweden and is active on the international market via resellers and direct sales to larger companies.

Storm Commerce provides a robust B2B ecommerce solution and an advanced PIM implementation for multiple markets.

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Cervera,  founded in 1987, is Sweden’s leading chainstore for high quality kitchen products and home styling products.

By using Storm Commerce, Cervera has obtained a stable and scalable platform that is well suited for omnichannel and 3PL solutions.

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Adlibris was founded in 1997 and is one of the major pioneers of Swedish eCommerce.

Adlibris exemplifies how Storm Commerce can be used to offer a very extensive range of products on several different markets with minimal manual intervention.

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Autoexperten is a nationwide auto accessories and spare parts chain with around 70 stores and 410 affiliated workshops.

The Storm Commerce platform gives Autoexperten a robust ecommerce solution in a complex world.

Read more and download case


KitchenTime was founded in 2013 with a vision to establish itself as the leading Nordic etailer of kitchen equipment. Via acquisition of Confident Living and the formation of Kitchentime Group, the company has broadened its productrange and is one of the fastest growing ecommerce companies in the Nordic today.

Storm Commerce allows KitchenTime to streamline the management of its large and rapidly growing product range and focus on automated technology-driven ecommerce.

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Nobia is Europe’s number one kitchen specialist, with a portfolio of more than 20 high profile brands.

The Storm Commerce platform which is used for the entire group is compatible with many different business systems and can handle large product ranges and complicated data structures.


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Digital Inn

Digital Inn is the leading Apple Premium Reseller on the B2B side in Scandinavia and the biggest Apple Premium Service Provider in Sweden.

Storm Commerce allows Digital Inn to manage their multiple brands through one single account, simplifying everything from product administration to procurement.


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Confident Living

Confident Living is one of Sweden’s leading online resellers of furniture and home furnishings.

Storm Commerce gives Confident Living full control over its product range and allows it to “dropship”, i.e. to have products sent directly from the supplier to the customer.

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