Blåkläder is one of the leading manufacturers of workwear in Sweden and is active on the international market via resellers and direct sales to larger companies. Blåkläder develops products in close consultation with its users and collections are produced according to the demands of the market. Sensitivity and flexible production thanks to dedicated factories in Sri Lanka and Vietnam means that Blåkläder can produce bespoke solutions for specific groups of professionals.
Ecommerce within the B2B segment is becoming stronger and one year on from Blåkläder launching its ecommerce activities on the Storm Commerce platform, the company’s turnover from online sales doubled.
Blåkläder is a B2B manufacturer, supplying different professional groups globally which means different currencies, prices and payment and delivery terms for each individual market.
Storm Commerce provides Blåkläder with access to a scalable B2B solution and an advanced PIM implementation for all markets, streamlining information updates, providing better control of all flows and simplifying roll-out on new markets.
One of the key reasons why the company opted to choose Storm Commerce is because the ecommerce platform is decoupled from the business system (ERP) and cloud-based (SaaS), offering the best possible level of scalability and performance.