Cervera, which was founded in 1987, is Sweden’s leading chainstore for high quality kitchen products and home furnishings. It has 70 stores nationwide, and provides products to the NK Glas, Porslin & Kök department in Nordiska Kompaniet stores in Stockholm and Gothenburg. The chain has a long tradition of selling selected quality products for cooking, serving and decoration via its store network and e-commerce platform.
Cervera’s vision is to be Sweden’s foremost destination for home and household shopping, and an important piece of the puzzle is ensuring that eCommerce interacts with the physical stores in a natural way.
During 2015, and as part of its expansion strategy, Cervera launched a modern eCommerce site based on the Storm Commerce platform – delivering an improved user experience and extended functionality, including the option of ordering online and collecting in store. The move included an extension of the range, the introduction of a completely new logistics solution, and an increased level of interaction between the physical stores and eCommerce.
By using Storm Commerce, Cervera has obtained a stable and scalable platform that is well suited for range expansion and omnichannel selling.