Confident Living is one of Sweden’s leading online resellers of furniture and home furnishings. The company was founded in 2010 with the goal of offering customers the latest in furnishing from Swedish and international brands, and now has a broad range of products from both young, up-and-coming designers and established brands.
Digital commerce in the furniture- and home furnishing industry has enjoyed stable growth over the past few years, and Confident Living offers one of the widest product ranges in the sector.
Confident Living’s large and growing range of products places stringent demands on both the eCommerce platform and the company’s website. Storm Commerce gives Confident Living full control over its product range and allows it to “dropship”, i.e. to have products sent directly from the supplier to the customer.
Confident Living has lofty ambitions in respect of design and customer experience, and wants to offer an inspiring site with multiple options for upselling. To achieve this, well-structured product data is essential, as well as the ability to cross-reference products in many different sizes – something that Storm Commerce is able to handle without any problem. Another important function for Confident Living is the platform’s automated pricing and campaign management feature.