Confident Living

Storm Commerce gives Confident Living full control over its product range and allows it to “dropship”.

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Eric Håård
+46 (0) 73 375 86 06

About Confident Living

Confident Living is one of Sweden’s leading online resellers of furniture and home furnishings. The company was founded in 2010 with the goal of offering customers the latest in furnishing from Swedish and international brands, and now has a broad range of products from both young, up-and-coming designers and established brands.

Digital commerce in the furniture- and home furnishing industry has enjoyed stable growth over the past few years, and Confident Living offers one of the widest product ranges in the sector.


Confident Living’s large and growing range of products places stringent demands on both the eCommerce platform and the company’s website. Storm Commerce gives Confident Living full control over its product range and allows it to “dropship”, i.e. to have products sent directly from the supplier to the customer.

Confident Living has lofty ambitions in respect of design and customer experience, and wants to offer an inspiring site with multiple options for upselling. To achieve this, well-structured product data is essential, as well as the ability to cross-reference products in many different sizes – something that Storm Commerce is able to handle without any problem. Another important function for Confident Living is the platform’s automated pricing and campaign management feature.

Blåkläder • B2B

Mio • B2C

Cervera • B2C

Adlibris • B2C

Autoexperten • B2C

Kitchentime • B2C

Nobia • B2C & B2B

Digital Inn • B2C & B2B


Blåkläder is one of the largest manufacturers of workwear in Sweden and is active on the international market via resellers and direct sales to larger companies.

Storm Commerce provides a robust B2B ecommerce solution and an advanced PIM implementation for multiple markets.

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Mio was established in 1962 and is one of the biggest furniture and home furnishings retail chains in Sweden.

The Storm Commerce platform satisfies Mio’s requirements for multiple systems in seamless harmony.

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Cervera,  founded in 1987, is Sweden’s leading chainstore for high quality kitchen products and home styling products.

By using Storm Commerce, Cervera has obtained a stable and scalable platform that is well suited for omnichannel and 3PL solutions.

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Adlibris was founded in 1997 and is one of the major pioneers of Swedish eCommerce.

Adlibris exemplifies how Storm Commerce can be used to offer a very extensive range of products on several different markets with minimal manual intervention.

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Autoexperten is a nationwide auto accessories and spare parts chain with around 70 stores and 410 affiliated workshops.

The Storm Commerce platform gives Autoexperten a robust ecommerce solution in a complex world.

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KitchenTime was founded in 2013 with a vision to establish itself as the leading Nordic etailer of kitchen equipment. Via acquisition of Confident Living and the formation of Kitchentime Group, the company has broadened its productrange and is one of the fastest growing ecommerce companies in the Nordic today.

Storm Commerce allows KitchenTime to streamline the management of its large and rapidly growing product range and focus on automated technology-driven ecommerce.

Read more and download case


Nobia is Europe’s number one kitchen specialist, with a portfolio of more than 20 high profile brands.

The Storm Commerce platform which is used for the entire group is compatible with many different business systems and can handle large product ranges and complicated data structures.


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Digital Inn

Digital Inn is the leading Apple Premium Reseller on the B2B side in Scandinavia and the biggest Apple Premium Service Provider in Sweden.

Storm Commerce allows Digital Inn to manage their multiple brands through one single account, simplifying everything from product administration to procurement.


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