Digital Inn is the leading Apple Premium Reseller on the B2B side in Scandinavia and the biggest Apple Premium Service Provider in Sweden. The company opened its first store in 2008, and now has 10 stores and employs more than 30 corporate salespeople and consultants based in Stockholm, Uppsala, Eskilstuna, Linköping and Örebro.
Digital Inn has two different brands that appeal to several different customer groups. Digital Inn is an Apple Premium Reseller, with physical stores, eCommerce and service workshop locations. Macoteket.se is aimed at the die-hard Apple fan.
Storm Commerce allows Digital Inn to manage both their brands through a single account, simplifying everything from product administration to procurement. Many flows, including the importation of supplier data and product content, have also been automated to a significant degree. Storm Commerce’s customer management function makes it easy to process both B2C and B2B customers, as well satisfy the many demands of corporate clients.
Storm Commerce enables the implementation of an omnichannel strategy where customers can see a live flow of stock balances and place orders online for collection in-store. By having full control over stock balances and what needs to be bought, as well as the option of procuring items directly in Storm Commerce, Digital Inn saves a significant amount of time.