The Storm Commerce platform is used for the entire Nobia group, is compatible with many different business systems and can handle large product ranges and complicated data structures.

About Nobia

Nobia is Europe’s number one kitchen specialist, with a portfolio of more than 20 high profile brands, including HTH, Marbodal, Magnet and Poggenpohl. The company develops, manufactures and sells kitchen solutions.

Nobia’s ambition is to become the leading kitchen specialist that inspires people to realise their kitchen dreams, by developing functional and attractive solutions based on insights gained from today’s consumers and proven kitchen expertise. Products are sold to consumers through the company’s own stores and a network of dealers, as well as to industry players such as construction companies and property developers.  •


Digital solutions form an important element of Nobia’s growth strategy, as more and more consumers who are looking for kitchen-related products decide to shop online. The websites of Nobia’s brands are at the cutting edge, and the company wanted to make the purchasing process as easy as possible and to migrate a significant proportion of sales to digital channels.

Nobia decided that Storm Commerce, a scalable eCommerce platform with extensive support for multiple brands and markets and well-suited to an omnichannel strategy, was going to be the ecommerce system of choice. The platform is compatible with many different business systems and can handle large product ranges and complicated data structures without any problem.

Sportson • B2C & B2B

Spendrups • B2B

Blåkläder • B2B

Cervera • B2C

Adlibris • B2C

Kitchentime • B2C

Svenska Färghusgruppen • B2C

Swedish Match • B2C


Sportson was founded in Gothenburg in 1980 and is today run as a franchise concept with 23 stores in 14 locations around the country. Sportson sells top-branded bicycles.

With Storm Commerce platform, the cycling specialist chain Sportson has started selling directly to consumers via e-commerce and established solutions and concepts to meet new demands from both the private and public sectors.

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Since the foundation over 100 years ago, Spendrups Breweries have grown into Sweden’s leading brewery. Despite its size, the family has never renounced the proximity to the soul of the beer and its craftsmanship. With Storm Commerce, Spendrups has received a consumer-inspired e-commerce solution that targets the company’s B2B customers.

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Blåkläder is one of the largest manufacturers of workwear in Sweden and is active on the international market via resellers and direct sales to larger companies.

Storm Commerce provides a robust B2B ecommerce solution and an advanced PIM implementation for multiple markets.

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Cervera,  founded in 1987, is Sweden’s leading chainstore for high quality kitchen products and home styling products.

By using Storm Commerce, Cervera has obtained a stable and scalable platform that is well suited for omnichannel and 3PL solutions.

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Adlibris was founded in 1997 and is one of the major pioneers of Swedish eCommerce.

Adlibris exemplifies how Storm Commerce can be used to offer a very extensive range of products on several different markets with minimal manual intervention.

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KitchenTime was founded in 2013 with a vision to establish itself as the leading Nordic online retailer of kitchen equipment. Via acquisition of Confident Living and the formation of Kitchentime Group, the company has broadened its product range and is one of the fastest growing ecommerce companies in the Nordic today.

Storm Commerce allows KitchenTime to streamline the management of its large and rapidly growing product range and focus on automated technology-driven ecommerce.

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Svenska Färghusgruppen

Svenska Färghusgruppen, is a central organization for 17 paint retailers in Sweden. The stores have traditionally handled most of their sales in stores, thanks to their local presence.

With its e-commerce initiative, Svenska Färghusgruppen wants to reach out to a broader market and increase sales to private individuals. The new e-commerce solution gives the retailers the opportunity to strengthen their local brands and increase sales.

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Swedish Match

Swedish Match is a traditional B2B producer that has played an important role in the industrial and commercial sector in Sweden since the early 20th century. 

With Storm Commerce’s headless platform, Swedish Match has gone from traditional sales through retailers to direct online sales offering a seamless shopping experience in all channels.

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