Nobia is Europe’s number one kitchen specialist, with a portfolio of more than 20 high profile brands, including HTH, Marbodal, Magnet and Poggenpohl. The company develops, manufactures and sells kitchen solutions.
Nobia’s ambition is to become the leading kitchen specialist that inspires people to realise their kitchen dreams, by developing functional and attractive solutions based on insights gained from today’s consumers and proven kitchen expertise. Products are sold to consumers through the company’s own stores and a network of dealers, as well as to industry players such as construction companies and property developers.
Digital solutions form an important element of Nobia’s growth strategy, as more and more consumers who are looking for kitchen-related products decide to shop online. The websites of Nobia’s brands are at the cutting edge, and the company wanted to make the purchasing process as easy as possible and to migrate a significant proportion of sales to digital channels.
Nobia decided that Storm Commerce, a scalable eCommerce platform with extensive support for multiple brands and markets and well-suited to an omnichannel strategy, was going to be the ecommerce system of choice. The platform is compatible with many different business systems and can handle large product ranges and complicated data structures without any problem.