Spendrups is an ancient family business with many loyal customers in the restaurant industry. Since the foundation over 100 years ago, Spendrups has grown into Sweden’s leading brewery and accounts for one third of the Swedish beer market. In its three breweries, over 400 million liters of beverage, are produced each year for well-known brands such as Norrland’s Gold, Mariestads, Loka, Briska, Nygårda and Schweppes.
With its e-commerce initiative, Spendrups wants to meet its B2B customers in a personal way. A clear focus on the customer’s needs should drive sales via e-commerce.
The solution was implemented by our Solution Partner Sigma.
Spendrups’ e-commerce initiative is strategically important and the company has attached great importance in finding the right e-commerce solution. The solution must be able to handle all aspects of modern B2B commerce, where contract prices, customized range and custom content for different customer segments are important features, as well as being able to support the sales team in the field.
The choice fell on Storm e-commerce platform in combination with Sitecore Experience Platform – a solution that gives Spendrups great opportunities for personification and automation of workflows. The SaaS platform also gives Spendrups a cost-effective and operational safety.
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