Sportson

With Storm Commerce platform, the cycling specialist chain Sportson has started selling directly to consumers via e-commerce and established solutions and concepts to meet new demands from both the private and public sectors.

About Sportson

Sportson was founded in Gothenburg in 1980 and is today run under a common franchise concept with 23 stores in 14 locations around the country – from Gothenburg in the west to Sundsvall in the north. The goal is to continue to grow continuously and Sportson is today Sweden’s largest bicycle specialist chain. The ambition is to be the best on bicycles and accessories and to offer the market’s widest range of well-known brands. Sportson is proud of its knowledgeable, committed and service-oriented store staff with skilled bicycle mechanics in their own workshops. The company lives by the motto “We know cycling”.

Sportson implemented its Storm e-commerce platform in 2017 with Grebban as Solution Partner.

www.sportson.se

Assignment

Sportson previously worked very manually and was unable to offer sales online and presented only the products via a digital catalog. With the new solution, Sportson gets a better structure on its product data and a system that enables business development at all levels. The work of connecting several different systems to one platform facilitates the administration, the sales online and in the physical stores. The solution integrates both the point-of-sale systems (POS) and the ERP for supply of product data.

During the development of Sportson’s omni-channel solution, a separate project was initiated to broaden Sportson’s service offering to companies and public sector. Thanks to Storm, Sportson was able to easily create customer-specific portals for sales in both the private and public sector in order to build long-term and recurring business in a new way.  As a result of, among other things, health and environmental effects, the bicycle takes on an ever-increasing place in the operations in both the public and private sectors. In order to meet the high demands on new markets, a new solution was required that was both universal and flexible.

 

Hylte • B2C

Royal Design Group • B2C

Sportson • B2C & B2B

Spendrups • B2B

Blåkläder • B2B

Cervera • B2C

Adlibris • B2C

Kitchentime • B2C

Hylte

Hylte was founded in 1911 and sells equipment in Hunting, Leisure and Agriculture. They are the leading company in the business in Sweden. Other brands in their portfolio are Maskinklippet and Duab-huset, selling equipment in Forest & Garden as well as Machines & Tools.

With Storm Commerce as the engine in their e-commerce solution, Hylte got a competent and powerful system with great flexibility.

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Royal Design Group

Royal Design Group is the Nordic region’s leading e-commerce player in design, furniture and home decoration. The ambition is to offer the top leading brands in design for the entire home at the right price and being the first choice for the consumer.

With Storm Commerce engine, Royal Design got a unique best-of-breed solution that is scalable and flexible for future business demands in a global market.

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Sportson

Sportson was founded in Gothenburg in 1980 and is today run as a franchise concept with 23 stores in 14 locations around the country. Sportson sells top-branded bicycles.

With Storm Commerce platform, the cycling specialist chain Sportson has started selling directly to consumers via e-commerce and established solutions and concepts to meet new demands from both the private and public sectors.

Read more here

Spendrups

Since the foundation over 100 years ago, Spendrups Brewery has grown into the leading brewery in Sweden. Despite its size, the family has never renounced the proximity to the soul of the beer and its craftsmanship.

With Storm Commerce, Spendrups has received a consumer-inspired e-commerce solution that targets the company’s B2B customers.

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Blåkläder

Blåkläder is one of the largest manufacturers of workwear in Sweden and is active on the international market via resellers and direct sales to larger companies.

Storm Commerce provides a robust B2B ecommerce solution and an advanced PIM implementation for multiple markets.

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Cervera

Cervera,  founded in 1987, is Sweden’s leading chainstore for high quality kitchen products and home styling products.

By using Storm Commerce, Cervera has obtained a stable and scalable platform that is well suited for omnichannel and 3PL solutions.

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Adlibris

Adlibris was founded in 1997 and is one of the major pioneers of Swedish eCommerce.

Adlibris exemplifies how Storm Commerce can be used to offer a very extensive range of products on several different markets with minimal manual intervention.

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Kitchentime

KitchenTime was founded in 2013 with a vision to establish itself as the leading Nordic online retailer of kitchen equipment. Via acquisition of Confident Living and the formation of Kitchentime Group, the company has broadened its product range and is one of the fastest growing ecommerce companies in the Nordic today.

Storm Commerce allows KitchenTime to streamline the management of its large and rapidly growing product range and focus on automated technology-driven ecommerce.

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