Storm PIM

Real-time PIM with smart functions for managing your product information in all channels and seamless transition to e-commerce.

So much more than e-commerce

Storm PIM has been designed to meet all requirements when using product information in your e-commerce but can be used for so much more. With Storm PIM you get a central system for managing all product information. It helps you gather, structure and enrich the information about your products and gives everyone easy access to a single source of consistent up-to-date information.

Create benefit with Storm PIM

In Storm PIM, you can gather, structure and enrich product information such as texts, images and specifications but also other content like videos and pdf documents. Parametrics, or so-called attributes, can be described using different types and units. The products can be structured according to your own needs in many different ways with the help of functions such as categories, variants, flags and bundling to name a few.

In addition to you and your team being able to work with the information via a modern web-based user interface, it is also possible to import information from other systems. Be it regular automatic imports from internal systems such as business systems (ERP) or production systems (PLM). The data may also come from external sources such as your suppliers. It is also possible to import manually from, for instance, Excel.

The structured and enriched product information can be used for many different purposes in several different channels. One of the most obvious uses is to display the product information on your website, e-commerce or in your mobile channels. Other examples are providing search engines, marketplaces and retailers with regular exports of your structured product information. In addition, you can also use the content to create printed media or instore signage.

Seamless transition to e-commerce

Since Storm PIM is part of the e-commerce engine Storm Commerce, you can seamlessly go from a PIM project to e-commerce. Storm PIM gives you the capability to manage and display prices, stock balances and delivery methods, something that most other PIM systems lack. This means you can prepare for most parts before it is time to launch and make it possible for your customers to place orders. In addition to saving both time and money, it provides the opportunity to carry out the digitalization at exactly the pace you want.

Functionality examples

  1. Modern web-based user interface
  2. Support for advanced variant structures and bundles
  3. Full language support for product texts, descriptions, features and attributes
  4. Fully dynamic description model of your products
  5. Images, videos and files
  6. Product relationships with the possibility for automation
  7. Possibility to create workflows and dashboards
  8. Publish different assortments in different channels
  9. Possibility to integrate with your suppliers
  10. Easy import and export of products
  11. Mass update of products directly in Storm PIM
  12. Prepared for e-commerce
  13. Pricing of your products
  14. Stock balance and availability logic
  15. Prepared for shipping calculations

A selection of available features

A successful online store often contains loads of articles, in some cases 100,000s of different articles. One success factor is being able to present these without the store becoming cluttered. One of the most important methods for achieving this is variant handling, something that is common in the shoes and clothing product category.

In Storm you can create your own variant groups to fit a particular category. For jackets, it can be color and size. With our multidimensional variant handling you can combine up to five attributes in one variant group.

The variants can be described with common descriptions, images and specifications, but it is possible to have specific images and specifications for each variant.

The end result is, correctly executed, that by grouping variants of the same article, the number of search hits and listings can be significantly reduced which leads to an improved overview.

STORM has been built to support multiple languages and markets from start. On top of that the hierarchical structure with a main language and then underlying language versions is more unique.

In this way, all products can be described with the texts in the main language, for example English, which is then used if there are no local version available, for example Swedish translation.

This special feature is particularly important when working with large assortments and integrated external content providers who have not always localized their entire content.

STORM has a well-developed support for different types of media content such as multiple images, videos and different types of documents.

For a little more advanced image bank use, we have prepared STORM for close integration with QBank media bank from Kaigan, which is a very powerful solution for both online and offline use of images with ready-made modules for, for example, InDesign and PowerPoint.

By classifying different types of documents (manual, brochure, package leaflet, etc.), flexible solutions can be built for, for instance, automatic distribution after purchase.